About us



Who we are

Parenting a child with a disability presents unique challenges and rewards you don’t typically read about in mainstream parenting magazines.

Holland Bloorview Kids Rehabilitation Hospital created BLOOM (magazine, blog, e-letter and speaker series) to bring together the wisdom of families—reflected in firsthand columns such as Parent Talk, Role Model and Trailblazer—and professionals in childhood disability treatment, research, real-world programs and education.

The name BLOOM conveys our belief that every child blooms in his or her own unique way.

At BLOOM we celebrate difference.

Our blog unites parents of children with disabilities and clinicians in 162 countries in an international community of support.

BLOOM magazine is published twice each year and covers topics and resources that interest parents of children with a wide variety of physical and developmental disabilities.

BLOOM magazine is mailed to parents of Ontario children who have visited Holland Bloorview in the past six months as well as professional, disability, academic, government and community partners.

We also have a monthly e-letter and onsite speaker series.

BLOOM relies on an editorial committee of parents and professionals to brainstorm story ideas, network with families and disability organizations and generate feedback.

For more information, or to share story ideas or comments, e-mail Louise Kinross at lkinross@hollandbloorview.ca or call 416-424-3866.